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Speculative Design · Film · Concept

Accelera University

A speculative design short film imagining a near-future university where tuition can be paid down by trading years of your own life expectancy.

Stack

Premiere Pro After Effects Illustrator FloraFauna.ai

Year

2024

Overview

Accelera University is a speculative design concept built around a simple, unsettling trade: time for tuition. Prospective students choose from a catalog of majors, each priced like a real degree, but with a second currency on the table. A Doctor of Medicine might run $800,000, donate five years of your life expectancy and the cost drops to $490,000. The pitch is efficiency: skip the debt, accelerate straight into the workforce.

Concept

The project started as an Hypercinema-style research prompt on the future of education and technology: What happens to school when a pill can download the knowledge you need, when your body is the only unpolluted food source left, when a lottery decides your future. Accelera University distilled that world into a single institution: a place where potential is "achieved today," and where the true cost of a degree is measured in years, not just dollars.

Narrative

The short film follows a prospective student checking his phone and bank account, getting a text from his dad about when he's finally going to start working. He turns on the TV and catches an Accelera University advertisement mid-pitch — an on-screen prompt urges him to turn up the volume to hear more. The camera pushes in through the screen, past the ad, and lands inside the university itself, closing the gap between marketing and consequence.

Storyboard

Scene 1 — Checking his phone

Storyboard scene 1: student checking his phone and bank account

Scene 2 — The advertisement

Storyboard scene 2a: he turns on the TV and sees the Accelera University advertisement
Storyboard scene 2b: the ad zooms in

Scene 3 — Turn up the volume

Storyboard scene 3a: the advertisement continues
Storyboard scene 3b: on-screen prompt to turn up the volume

Scene 4 — Inside the school

Storyboard scene 4: camera zooms all the way in, now inside Accelera University

Logo Design

First sketch

Hand-drawn first sketch of the AU monogram

Iterations

Board of logo iterations exploring type pairings, color, and wordmark lockups

Final design

Final Accelera University logo: a blue AU monogram with wordmark

Iterations explored in FloraFauna.ai.

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